A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Listed below just a few answer why you need to protect your brand:
Trademark registration of one’s mark gives everyone constructive notice of one’s ownership. In my view, this is probably of, if not the most compelling reason for registering your mark. With notice, a third party doing a look up an identical or similar mark as yours will see that you already own the mark, it is therefore put on notice that its use of an identical or similar mark to yours may lead to trademark infringement. Method to party is positioned notice to choose a new and different mark. With such notice, registering your mark prevents a potential conflict in long term.
Social media is a fundamental resource for many people businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each web 2 venue has policies there to protect against improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social bookmarking for financial gain, for example, isn’t uncommon. Such improper practices can set off the venue suspending the wrongdoer’s social media account. See the venue’s policies for info. However, I have discovered that a person complain to social media site for these wrongdoing and claim that another is your brand without permission, the social media administrator responds with a request of proof of ownership for the subject logo. A trademark registration gives compelling evidence of brand wardrobe.
Registering your mark shows a deal with your brand and shows clients that perseverance. The goodwill that can be developed through such commitment is invaluable to a working.
Cybersquatters register domain names that are indifferent or much other parties’ trademarks or known brands with the only purpose of selling them (to the rightful owner) a high service charge. The Anti-Cybersquatting Consumer Protection Act allows a Online trademark renewal fees india owner to file a lawsuit and collect damages from individuals who register a website name that is identical or similar towards the trademark.
Trademark registration can continue for as long as you continue when using the mark in commerce. Or even some businesses that have registered trademarks which are over a hundred years old.
Trademark registration may not necessarily for it doesn’t matter. However, there a lot of compelling causes of protecting your brand as you protect any other business computer software. A trademark is your business’ brand, its identifier. Protect it with trademark registration.